Assesses the relationship between media ownership and economic performance looks at the balance of power between politicians and media owners this book offers an uptodate critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law. Communications for its inquiries into news and media ownership 0708 and the film and tv industries 0910. Even if ownership of the media is one of the main concerns when it comes to assessing media pluralism, the concept of media pluralism is broader. United states, many crossmedia ownership rules have been relaxed or have disappeared with the rise of a laissezfaire ideology within parliaments, governments and regulatory bodies. Mar 11, 2018 the internationalisation of media markets has caused many firms to adjust their marketing strategies accordingly.
The aoltime warner merger convinced many media owners that crossownership of outlets in multiple media was the way of the future. His next book, amaze your friends, won the ned kelly award for best crime novel in 1998, followed in 2001 by the devils jump. Key point doyle 2002 suggests that examination of ownership and control patterns is important for two reasons. Within the media watch program, we drew attention to the threat these issues pose to media pluralism in 2002 based on. Topic 1 ownership of the media pluralist theory of media. The influence of media ownership and control on media agenda. The influence of media ownership and control on media. Benjamin compaine and douglas gomery, who owns the media. Since the 1980s, the information sector became a promising and. Previously shortlisted for the mca awards for the best management book, marketing management and strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change.
Influences of media ownership patterns on media freedom and professionalism in nigeria independence led the people to organize nationalist movements. As a practical management tool, this text includes a stepbystep guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and. Concerns over ownership of media and their effects on pluralism first arose in the late nineteenth century with the development of politically active press barons in the united kingdom and the united states, but ownership did not become a policy issue in most countries until choice about ownership of broadcasting emerged in the first half of the twentieth century. Measuring media pluralism in the convergence era lse. Media ownership and its impact on media independence and. Overall, the size and wealth of the market determine thediversity of both media output and media. Itmeans that support for the media through direct paymentand levels of consumers expenditure, furthermore theavailability of advertising support gillian doyle. The economics and politics of convergence and concentration in the uk and european media gillian doyle sage, jul 9, 2002 social science 192 pages.
A rush of multimedia mergers and acquisitions ensued worldwide, but in most countries, restrictions on crossownership of media slowed the convergence process. California public policy and citizen participationchapter eight. Readers, viewers and listeners are the real power holders because they exercise the right to buy or not to buy. The idea of concentration of ownership also highlights the economies of scale practice that many media conglomerates have used to lower their production costs doyle, 2002. In framing the federation of australia in 1901, our founding fathers bestowed great responsibilities on the australian parliament for national communications policy. Concentration of media ownership and control what is the origin of this pattern of australian media ownership and control. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. Doyle, 2002 convergence and globalisation have led to the concentration of media ownership. Concentration of media ownership also known as media consolidation or media convergence is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Ownership and control of the media sociology revision. Concentration of media ownership wikipedia republished.
In estonia, control over market dominance and measures to minimise the risk caused by the. Media economics embodies economic theoretical and practical economic questions specific to media of all types. A high concentration of the media market increases the chances to reduce the plurality of political, cultural and social points of views. Concentration of media ownership essay example graduateway. Gillian doyle author gillian doyle is professor of media economics and director of the centre for cultural policy research ccpr at the university of glasgow where she runs the msc in media management programme. Concentration of media ownership media is said to be the medium used to transmit information to a single person or to a large group of people. The law is challenged to strike a balance between all three dimensions. Townend eds, media power and plurality basingstoke. One outcome of marketplace theory was a concern over the growing concentration of media ownership, the idea that large media conglomerates only offered homogeneous products, limited diversity of opinion, and strongly influenced public opinion doyle, 2002. The media gives the audience what they want because they hold the power to buy.
Contemporary research demonstrates increasing levels of consolidation, with many media industries already highly concentrated and oligopoly,dominated by a very small number of firms. Within any free market economy, the level of resources available for the provision of media will be constrained principally by the size and wealth of that economy, and the propensity of its inhabitants to consume media. He worked as a taxi driver, musician, and teacher before writing get rich quick, which won the ned kelly award for best first crime novel in 1997. Commission and between different european bodies see iosifidis, 1997. He is currently working on an ahrc funded project on media ownership, journalism and diversity. The association for cultural economics international, vol. This issue is variously regulated in the national laws of many member states of the european union. Media concentration and systemic failures in greece. Isbn 0761966811 full text not currently available from enlighten.
Humphreys 1996 similarly describes the cultural homogenization and standardization of media output as a result of concentration, because all of the. The economics and politics of convergence and concentration in the uk and european media london. A comparative study between australia and italy larissa di mauro and grace li regulating media ownership is not a simple task. Media ownership patterns the ownership of the mass media namely.
A trend toward the liberalization of media ownership provisions is observed in eu countries. Media ownership preface the issues of media ownership concentration and the formulation and implementation of an effective media legislation received considerable attention in recent years. The growth of these movements led directly to the birth of small newspapers. So the main concern for public policy surrounding patterns of media ownership. The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. This being the process by which the number of individuals and organisations in charge of the media is decreasing. It examines the media through the lens of the public policy debates about limits on the number and type of media outlets that a single firm can own. Why ownership matters 2007 international dimensions and a provisional. Media ownership by gillian doyle overdrive rakuten. Assesses the relationship between media ownership and economic performance. Gillian doyle is professor of media economics and director of the centre for cultural policy research ccpr at the university of glasgow where she runs the msc in media management programme. Concentration of media ownership also known as media consolidation or media convergence refers to a process whereby progressively fewer individuals or organizations control increasing share of the mass media.
Abuses of power and influence by elites need to be monitored by a free media. Media ownership elizabeth hart in 2006, the bulletin magazine named murdoch the most in. Therefore, before any media ownership laws were enacted, colonialism. Concentration of media ownership linkedin slideshare. Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, internet, advertising and public relations. The economics and politics of convergence and concentration in the uk and european media. Contemporary research demonstrates increasing levels of consolidation, with many media industries already highly concentrated and dominated by a very small number of firms. Furthermore, under article of this act, a transfer of concession to a third party is an o. Media ownership regulation in europe a threat or opportunity for freedom of speech.
A survey of research in the united states and germany. This study analyses regulatory solutions at the level of the european union, and poland in particular. Within the media watch program, we drew attention to the threat these issues pose to media pluralism in 2002. In the united states, case law surrounding media regulation empha sizes the importance of maintaining. One critic of media consolidation was bagdikian 2004, who argued that control of most. All points of view need to be heard if society is to be truly democratic. Herman and chomsky, manufacturing consent 1988 2002 benjamin compaine and douglas gomery, who owns the media.
However, a considerable body of research exists to suggest that largescale ownership of media enterprises is motivated by a number of economic gains, advantages, and benefits albarran and dimmick, 1996, doyle, 2002a, picard, 2002, vukanovic, 2009. Topic 1 ownership of the media pluralist theory of. This section explores the economic motives for expansion in more detail. Another market specific issue is the control of the concentration of media ownership doyle, 2002. Dec, 2012 itmeans that support for the media through direct paymentand levels of consumers expenditure, furthermore theavailability of advertising support gillian doyle. Consequently, we can say that special media ownership rules exist across the world. In the united states, where the fcc once had stringent ownership controls concerning radio and television stations most are. The dimension of ownership and control of media springerlink. Media ownership and news coverage of international conflict. The digital delivery platforms make it less feasible or even irrelevant to apply traditional ownership limits.
The influence of media ownership and control on media agenda setting in nigeria international journal of humanities social sciences and education ijhsse page 38 3. The concentration of media ownership is commonly regarded as one of the crucial aspects reducing media pluralism. The internationalisation of media markets has caused many firms to adjust their marketing strategies accordingly. Because that media markets are prone to oligopoly doyle, 2002, this tool is.
By maintaining holdings in film, television, cable, newspapers, internet, and distribution, murdochs news corporation is able to share content among its media outlets. Jan 07, 2014 trends in the ownership and control of the media crucial information if we value diversity in media output and the avoidance of abuses of power doyle, 2002 ownerscontrollers of media organizations have more power than those of other sectors due to power to influence popular opinion. The social responsibility theory postulates that media is a public trust and gives an important role to the state. It may be in the form of television, radio, newspapers, magazines, books, recordings, movies, and the internet lane. Concentration, convergence and public policy dr gillian doyle the digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. The current debate over media ownership limits this book presents a critical view of the current state of commercial mass media in america. California public policy and citizen participationchapter. Trends in the ownership and control of the media crucial information if we value diversity in media output and the avoidance of abuses of power doyle, 2002 ownerscontrollers of media organizations have more power than those of other sectors due to power to influence popular opinion. Dunwoody s, peters hp 1992 mass media coverage of technological and environmental risks.
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